With the following tips, your pop-ups will be a profitable boon:
Pop-up windows should never be displayed immediately, but always after a few seconds or pageviews. First, the visitor must at least be made curious by your offer.
Repeat the insertion after every second or third return. Those who have already clicked on or are away from an offer should not be confronted with it again.
Pop-up forms must look visually appealing and professional.
Offer something that matches the content on the page. If it’s the newsletter, point out relevant topics. Advertising must always fit the context.
Think also about those website visitors who are on the go via smartphone or tablet.
6. Field Count
For newsletter registrations, it is best to ask for the email address only. Additional input fields significantly weaken the conversion rate.
7. Error messages
Errors should be displayed inline so that they can be quickly understood and the input easily corrected.
Offers should be played out depending on the visitor’s click history or intention (e.g., search terms).
Test new variants every now and then as part of an A/B split test.
Present non-response pop-ups with alternative offers.
Regularly determine the conversion rate of each pop-up. Which ones are clicked on in the first place? Which ones lead to conversions? Which ones generate the most sales?
Pop-ups are a double-edged sword. Used correctly, however, they can lead to noticeably more newsletter registrations. Important: Always make sure that the context is appropriate. Advertising that does not match the page content is perceived as a disruption.